With the recent increase in the adoption of smartphones and tablets worldwide, demand for multiple device viewable websites has reached its peak. A responsive Web design is not merely maintaining and normalizes the same look and feel for a website irrespective of whether they are connected with gadgets or devices, it also takes care of factors, for instance, click versus touch, screen dimension, pixel resolution, support for Adobe’s Thumb technology, optimized mark-up and various others. The formation of layout, subsequent coding and the closing visual presentation is done such that the responsive development affords the optimal viewing experience to any viewer of any website in any device. But, not only that, a responsive Web design enhances the viewing experience and also takes care of SEO, that is the central element of any digital web marketing strategy.
The following blog focuses on the SEO benefits of a responsive Web design and establishes why it is logical to go for a great SEO-enhancing responsive Web design nowadays when mobile searches firmly preside over desktop Internet searches.
It’s precisely what Google demands
There is no doubt about the truth that Google is the most effective and useful search engine with a lot of customer or user preference that holds the undisputed no 1 placement. Now, as the proverb goes ‘if you’re in Rome, do as the Romans do’ you must also abide by the regulations build by Google. As the effectiveness of the SEO which you have implemented depends largely on your google search, there is no point in going from the wish of the search serp itself. Google, in no ambiguous terms, always clearly say that the configuration that they recommend should mandatory be that of any responsive design. So don’t hesitate and produce your Web a responsive one per Google recommendations.
No risk connected with duplicity
If you are not making a consolidated responsive design that necessarily mean that you are developing two different sites for two main different mediums, one for website the other for mobile. Doing this implies that on the Internet you are releasing duplicate content with the same product. Now running same pages, double for different setups is not an easy course of action, neither it is advisable because it inherently possesses the risk connected with uploading a wrong version at any time or updating one version without doing the identical for the other, leading to a mismatch.
Links built are without doubt stronger
As we have already discussed, in case of a responsive Web design the URL for each page is usually a unique entity. Therefore the link which guides one to the master site also leads one to the mobile site. The absence of multiple URLs with the same page helps in non-dilution of PR and the back-end profile with regard to both mobile and desktop remains the identical making it stronger and consumer effective.
Reduction in bounce rate
Quite often it happens that you open a website and it doesn’t work properly in a sense, so it requires unending horizontal scrolling with lots of minuscule copies coming within. This happens due to bounce rate. If the customer engagement popular features of your website are not correct and users are leaving your page from a few clicks then Google as we know he might decrease your rating due to an increased bounce rate. Reduction of your rating means that you go down in appearance preference and also this will reduce the traffic of customers in your site. Now a responsive design helps to reduce bounce rate as bounce rate increases on account of opening pages in non targeted viewership medium and responsive design nips that possibility inside the bud. A responsive design will rearrange it per the medium and will cause no horizontal scrolling and at least your ratings may go up in Google’s list and you should get the maximum effectiveness from the SEO.
Reduces time to have a page loaded
The average time required with a mobile page to get loaded has ended 7 seconds, whereas Google requires it to come down ideally to 1 subsequent. As a responsive design won’t require a redirection of queries to reach a certain URL, because connected with its unique URL system, some time for one mobile page to get loaded in this scenario can be significantly less. Therefore, it is evident which a responsive design means less launching time and, possibly, increased SEARCH ENGINE OPTIMIZATION.
Improve mobile search rankings
This is another case the location where the preference of Google is necessary. Mobile searches have almost overtaken Web searches in around the globe and Google ranks URLs optimized with regard to mobile higher in rank so far as mobile searches are concerned. As a result a responsive design, which is best for mobile search, is also the most beneficial for your SEO.